Outokumpu's strategy is to build a more stable business model
Focus on operational excellence
- Value creation through building superior production and distribution capabilities
- Value realisation through commercial and production excellence
- Value sustainability through the continuing development of personnel and maintaining focus on customers
Expansion of product portfolio
- Increasing the proportion of value-added special grades and products as well as non-nickel grades
Transforming customer mix
- Increasing the proportion of direct end-user and project sales while building stable relationships with key distributors
