Outokumpu's strategy is to build a more stable business model

Focus on operational excellence

  • Value creation through building superior production and distribution capabilities
  • Value realisation through commercial and production excellence
  • Value sustainability through the continuing development of personnel and maintaining focus on customers
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Expansion of product portfolio

  • Increasing the proportion of value-added special grades and products as well as non-nickel grades
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Transforming customer mix

  • Increasing the proportion of direct end-user and project sales while building stable relationships with key distributors
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Growth outside Europe

  • Reducing Euro-centricity by expanding operations outside Europe
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