Distributors and process customers – a focus on stable and long-term relationships
A significant proportion of the stainless steel market is served by distributors and service centres. These customers make up a large part of the Group's customer base and continue to be the company's key business partners. Outokumpu is aiming to strengthen its relationships with stable long-term distributor and processor customers to support the Group's strategy of developing a more stable and profitable business model. This is of particular importance in high-volume standard products.
Large-volume re-rollers and tube makers also represent an important market for Outokumpu. As with distributors, close and stable relationships with these customers are of particular importance, enabling the Group to develop products, processes and working methods that benefit customers in the long term.
Organisation
Outokumpu's distributor and processor business is organised into two clusters:
- Distributors
- Re-rollers, tube-makers and further processors
Some members of the Group's sales teams focus exclusively on these customers, enabling Outokumpu to respond to the specific needs of distributors and large-volume processors.