Strategic themes
Outokumpu's strategy is aimed at developing and securing a more stable and profitable business model by reducing cyclical effects on demand for stainless steel standard grades and products.
The objective is to expand the Group's product portfolio by increasing the proportion of special grades, value-added products and non-nickel grades. Other aims include increasing the proportion of sales to end-use customers and projects and building stable relationships with key distributors. Growth opportunities that could have a positive effect on both Outokumpu's operations and the company's geographical coverage are also given due consideration.